Advertising via Bluecasting

A current US based advertiser is using bluecasting to target customers. It entails sending messages to individuals who come within a radius of an advertising poster and have bluetooth enabled on their phone, pda or laptop. The advertiser is currently sending a text message to the customer to direct them to download a 30 second video. Read article here.

Amazon Offering TV Downloads

Amazon is now currently selling television show downloads via their Amazon Unbox and have presented itself to compete with iTunes. It is a sign to come with others to start offering television and movie downloads shortly. Amazon does not allow the shows to be burned onto DVD with it's download program but offer shows such as CSI, Star Trek, Laguna Beach and other popular shows.